This is What Cool Looks Like (W+K Portland)

Navy blue coat, white tee, cuffed jeans, black shoes, vintage glasses, Dodge Challenger

From the looks of Jimm Lasser it’s safe to say that Portland’s W+K office can give New York a run for it’s money in terms of the fashion game. This W+K Portlander is rocking a seamless bad boy look with clean, crisp cuffed jeans, a classic white tee, a soft navy blue coat and cool vintage, purple-tinted shades. Not to mention the classic laid-back pose on his shiny Dodge Challenger. For Jimm, the fashion sense seems to come naturally with a wooded scenic background to prove it. This picture could easily be mistaken for a  Levi’s so maybe Wieden + Kennedy can save money with that long-standing client by using their very own model. Are you ready for your close-up Jimm?